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Bonjour I'm Andrea,
a creative Product & Graphic Designer
based in Spain.

I have worked as a designer for more than eight years, building bold user experiences for different clients. In the past three years, I have focused on digital experiences in the Hospitality and Retail sector for globally known brands like Clarks, Kerzner International, Qatar Duty-Free, and many more.

Every product has a unique story, and my capacity allows me to navigate the UX and UI realms with fascination.

Thanks to my high commitment and organization, I enjoy leading projects from beginning to end. Still, my most valuable asset is my willingness and team-player attitude. I always look forward to a win-win and taking out the best in each person.

I am from the mountains of Colombia, and being a traveler has shaped my intense curiosity about people and culture. This curiosity has helped to build my international experience throughout my career, opening my eyes to the realms of creativity. After working/living in Kuwait, Mauritius, and currently in vibrant Madrid, I developed my cultural intelligence, which helps me build strong foundations with my teammates and gives me a deeper understanding of my clients.

Check my areas of expertise

  • Research
    My experience starts from conducting heuristics analysis and deep research to highlight usability problems and potential solutions to benchmark competitor analysis to comprehend prevalent interaction designs/solutions.

    Also, I have prepared documentation resulting in user journeys, personas, sitemaps, sketches & process flows.
  • User Experience
    After doing the research & defining the journeys, I translate those into hi-fi wireframes.

    I prefer taking a mobile-first approach since 80% of interactions occur first on the phone.

    Also, I like to start thinking at this point of the interactions and micro animations to provide the client with more realistic approaches.
  • User Interface
    I can design and achieve high-end user interfaces based on thoughtful design decisions supported mainly by numbers; accessibility also plays a massive role in design making, as it is something I consider should not be sacrificed for aesthetic purposes.

    I can prepare hand-over documentation for development
  • E-Commerce
    I have strong experience on transactional websites, where I like to test everything possible, whether building or fixing the websites based on CRO best practices.

    Thus, I want clients to maintain strong relationships with their customers and, most importantly, to have great conversions.
  • Animation
    Everything around us is constantly moving; hence, enhancing digital spaces is a must. I love creating thoughtful animations and micro-interactions that could improve the user's experiences; beyond being fun, animations should provide feedback. I have experience delivering animations for Design Systems that are ready for development.

Some thoughts from colleagues...

01
PREVNEXT
Andrea is more than just an incredibly talented designer; she's a business partner. Her unparalleled professionalism, meticulous research, and commitment to quality are evident in every project. But what sets Andrea apart is her ability to truly take ownership, infusing each task with her rich experience, knowledge, and drive to solve for complex issues. I've recommended her to multiple colleagues, and the rave reviews just keep coming in. Andrea's combination of unique and vast skills and character make her truly exceptional. If you're looking for top-tier design work, she's your go-to. I simply can't recommend her enough!
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Sula Al Naqeeb
C-Suite Workplace Culture Advisor
I have had the pleasure of working with Andrea for the past couple of years, witnessing both her exceptional talent in conceptual design and design thinking, as well as her impressive and rapid professional development. Andrea nicely combines creativity with a robust analytical approach, making her work innovative and well-founded in strong rationale. She is passionate, curious, and exactly the kind of team player you always want on your side. Andrea’s ambition and her willingness to consistently go the extra mile make her a genuine asset. She is always ready to lend a hand and excels at engaging stakeholders in a friendly yet professional manner.
Additionally, Andrea has shown great aptitude in reviewing and mentoring junior team members, enhancing our team's overall skill set. Having her on our team has been invaluable, and I would eagerly welcome the chance to collaborate with her again in a heartbeat.
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Marika Zammartino
Creative Director
Working alongside Andrea has truly been a delight for the past year. Our collaborative efforts on numerous intricate projects have been nothing short of exceptional (if I do say so myself). Andrea possesses an innate talent for grasping intricate details swiftly and adeptly navigating through complex design challenges with precision and finesse. Her methodical approach and keen attention to detail not only make her a pleasure to work with but also ensure that every aspect of our projects is meticulously crafted.

One of Andrea's amazing attributes is her ability to seamlessly adapt to new tools and technologies, all while maintaining her focus on delivering top tier design solutions. Her versatility in this regard is truly commendable and positions her as a formidable force in our field. Moreover, I must mention the sheer elegance with which Andrea organises Figma files – it's truly a sight to behold.

If given the opportunity to collaborate on another project in the future, Andrea would undoubtedly be my first choice. Her combination of technical prowess, attention to detail, and collaborative spirit makes her an invaluable asset to any team.”
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Craig Elve
Freelance Lead Product Designer
Having collaborated with Andrea for over two years, I can confidently attest to her exceptional design skills, creativity & meticulous attention to detail. Her subject expertise knows no bounds, consistently delivering outstanding results on every project for all my clients. Andrea's dedication to her craft makes her an invaluable asset to any team. I highly recommend her without hesitation.
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Sagar Pathak
Agile IT Project Manager & Leader